History of Graphic Design

Design history journal

This is a journal I made to illustrate various periods in Graphic Design History.

Style Guide

This table lists representative style characteristics and authors for each of the featured periods in graphic design. It also lists sources for the images used in the collage layouts.

Bibliography
Design Period

Style Elements

Artists Sources
Victorian
  • Chromolithography
  • Naturalistic renderings
  • Decorative type
  • Lots of ornament
  • Ephemera
  • Charles Dana Gibson
  • Louis Prang
  • Randolph Caldecott
http://wikimedia.org/wikipedia/commons/
http://vintageprintable.com/
http://writeonandmore.files.wordpress.com/
http://erlutearmoniabenesseas.blogspot.com/
http://www.fromoldbooks.org
Arts and Crafts
  • Stylized natural forms [leaves, flowers]
  • Horror vacuii [crowding of design elements in the field]
  • Historicism [use of past styles, especially medieval figures]
  • Private press movement [books]
  • Walter Crane
  • Arthur Mackmurdo
  • William Morris
http://wikimedia.org/wikipedia/commons/
http://www.artcyclopedia.com/
http://bestoflegends.org/
http://www.wallwords.com/
ukiyo-e
  • Floating objects in a floating world
  • Sense that we are frozen in time
  • Japanese themes[such as geisha girls/kabuki theatre/nature: result of isolationism]
  • Wood cuts
  • Hishikawa Moronobu
  • Kitagawa Utmaro
  • Ando Hiroshige
http://wikimedia.org/wikipedia/commons/
Art Nouveau
  • Stylized natural forms [flowers, birds]
  • Whiplash curve [bimorphic lines, curvilinear]
  • Exotic females [removed from contemporary time and place]
  • Alphonse Mucha
  • Henri de Toulouse-Lautrec
  • Henri Privat-Livemont
http://wikimedia.org/wikipedia/commons/
http://www.leninimports.com/
http://popartmachine.com/
Vienna Secession
  • Elongated figures and typography
  • Tall, thin compositions
  • Hand-drawn, stylized type
  • Beter Behrens
  • Josef Hoffman
  • Alfred Roller
  • Kooman Moser
http://wikimedia.org/wikipedia/commons/
http://guity-novin.blogspot.com/
http://www.szecesszio.com/
Cubism
  • Monochromatic palette [analytical cubism]
  • Faceting of surfaces
  • Geometric shapes
  • Simultaneity [the subject is viewed from several angles at once, the subject remains stationary and the viewer moves]
  • Georges Braque
  • Pablo Picasso
  • Juan Gris
http://wikimedia.org/wikipedia/commons/
http://www.ibiblio.org/
http://www.artchive.com/
Futurism Poetry
  • Free typography
  • Onomatopoeia [use of words whose sounds suggests a sense/emotion]
  • Simultaneity
    • In graphic works, letters suggest sounds from different sources heard at once
    • In figurative works, the viewer remains stationary and the subject moves, the subject is represented in multiple positions at once
Graphic Illustrations
  • Geometric patterns
  • Onomatopoeia [use of words whose sounds suggests a sense/emotion]
  • Machine aesthetic [automatons, or elements suggesting industry]
  • Filippo Marinetti
  • Fortunato Depero
  • Antonio Sant'Elia
http://j-warburton1013-cts.blogspot.com/
http://dome.mit.edu
http://ilpatastorico.blogspot.com/
http://cmapspublic.ihmc.us/
http://heislenny.blogspot.com/
http://johnyatesdandad.blogspot.com/
Dada
  • Ready made materials
  • Photomontage
  • Absurdity, humor & social criticism
  • Hannah Höch
  • Marcel Duchamp
  • John Heartfield
http://wideeyeddreaming.blogspot.com/
http://dadasurr.blogspot.com/
http://dadasurr.blogspot.com/
http://www.moravska-galerie.cz/
http://disphotic.wordpress.com/
http://aparadeofone.files.wordpress.com
Expressionism
  • Bold contour drawing
  • Woodcuts
  • Deep sense of social crisis
  • Empathy for the poor
  • Thick paint
  • Exaggerated distorted color, drawing and proportions
  • Pau Klee
  • Henry Matisse
  • Wassily Kandinsky
http://cep818.wikispaces.com/
http://www.blog.lilyofthevalley.se/
http://www.ibiblio.org/
Surrealism
  • Dream imagery
  • Personal symbolism
  • Illogical juxtapositions of elements
  • Salvador Dali
  • René Magritte
  • Max Ernst
http://www.fotopedia.com/
http://www.freakingnews.com/
http://www.antiquity.tv
http://www.wikipaintings.org/
Photography and the Modern Movement
  • Concern for point, line, plane, shape and texture
  • Multiple exposures, pure form and distortion
  • Solarization and experimental techniques
  • Man Ray
  • Laszlo Moholy-Nagy
  • Francis Brugiere
http://www.meagan-marie.com/
http://bookmebookblog.wordpress.com/
http://www.britannica.com
Plakatstil (Pictorial Modernism)
  • Flat background color
  • Dominant stylized image
  • Name of product
  • Hans Rudi Erdt
  • Lucien Bernhard
  • The Beggarstaffs
http://www.burningsettlerscabin.com/
http://jpdubs.hautetfort.com/
http://jpdubs.hautetfort.com/
Art Deco
  • Zig-zag line
  • Geometric shapes
  • Machine aesthetic [streamline, converging lines
  • Eclecticism
  • International motifs [Assyrian, American Indian, Greek]
  • Joseph Binder
  • A. M. Cassandre
  • E. McKnight Kaugger
http://www.dieselpunks.org/
http://www.ebay.com/
http://boothbylund.wordpress.com/

Suprematism

 

 

Constructivism

  • Non-representational
  • Pure colors
  • Basic geometric shapes
  • Lettering looks Soviet influenced
  • Often uses red and black on beige colored background
  • Geometric shapes
  • Asymmetr
  • Diagonal lines
  • Lettering looks Soviet influenced
  • Often uses red and black on a beige colored background
  • El Lissitzky
  • Alexander Roachenko
  • Kasimir Malevich
http://wikimedia.org/wikipedia/commons/
http://fideles86.deviantart.com/
http://armindaborges.wordpress.com/
De Stijl
  • Asymmetry
  • Primary colors with neutrals [black, white and gray]
  • Perpendicular lines
  • Piet Mondrian
  • Bart van der Leck
  • Theo van Doesburg
http://www.oilpainting-frame.com/
http://skelemitz.wordpress.com/
http://blanchardmodernart.blogspot.com/
Bauhaus
  • Sans serif asymmetrical type-New Typography
  • Deliver message and communicate
  • Function not decoration
  • Purity, clarity, simplicity
  • New approaches to photography[Extreme scale contrasts/bird’s eye/worm’s eye ]
  • Montage
  • Oscar Schlemmer
  • Joost Schmidt
  • Laszlo Moholy-Nagy
http://malessaarchitekten.loretto24.de/
http://ilovebreda.unblog.fr/
http://www.imgspark.com/
New Typography
  • Asymmetrical, flush left ragged right
  • Priority assigned to text based on weight and size
  • Purpose of communication is to function not decorate
  • Type used in simple form without embellishment
  • Rules should be used for emphasis
  • Eic Gill
  • Jan Tshichold
  • Piet Zwart
http://wikimedia.org/wikipedia/commons/
http://www.typotheque.com/
http://london-underground.blogspot.com/
http://www.burningsettlerscabin.com/
Modern Movement in America
  • Bauhaus influence - American content
  • WPA typography for social programs
  • Joseph Binder
  • Lester Beall
  • Herbert Bayer
http://www.houseofbokeh.com/
http://www.rit.edu/
http://www.fulltable.com/
The International Typographic Style
  • Asymmetry
  • Flush left/ragged right layouts
  • Sans serif letters with bold words for emphasis
  • Reductive, objectivity, no superfluous decoration
  • Grid systems
  • Adrian Frutiger
  • Joserf Muller-Brockermann
  • Hermann Zapf
http://design365.wordpress.com/
http://www.typotheque.com/
http://www.designishistory.com/
New York School
  • Uniquely American approach with origins in European modernism
  • Playful, visually dynamic and unexpected
  • Analyze communications content-reduce to symbolic essence
  • Use of shape
  • Asymmetrical balance
  • Peter Palazzo
  • Bradbury Thompson
  • Otto Storch
http://www.myspace.com/
http://westread.blogspot.com/
http://popartmachine.com/
http://myturtleneck.blogspot.com/
http://library.rit.edu/
Corporate Identity
  • Logotypes and identities
  • Pictograph signage for Olympics and transportation
  • Paul Rand
  • Lester Beall
  • Saul Bas
http://www.themodernist.co.uk/
http://jcon23.blogspot.com/
http://olympic-museum.de/
Conceptual Image
  • Narrative information communicated with ideas and concepts
  • Familiar in an unfamiliar setting
  • Scale changes, substitution, visual puns and play
  • Armando Testa
  • Milton Glaser
  • Arnold Vega
http://www.cartype.com/
http://graphicnothing.blogspot.com/
http://www.liveauctioneers.com/
http://webposters.adm.ntu.edu.sg/
Digital Revolution
  • Computer generated imagery
  • Internet, interactive design and the worldwide web
  • Alejandro Magallanes
  • Luis Almeida Herrera
  • Michael Beirut
http://kurosama-76.deviantart.com/
http://archive.reidab.com/
http://pentagram.com/
http://constructive9.wordpress.com/
Post Modern Design Deconstruction 
  • Broke with international typographic style communications
  • Intuitive
  • Communicated emotional qualities with expressive typography
  • Layering/overlapping
  • Uses computers to generate layouts and typography
New Wave
  • Stair stepped rules
  • Some evidence of grid underlying organization
  • Layering, overlapping [simultaneity]
Retro/Vernacular 
  • Eclectic modernist European design of first half of century
  • Disrespect for proper rules of typography [placed in new ways]
  • Kinky mannered type of 20s/30s
  • Rosmarie Tissi
  • Dan Friedman
  • Arnold Vega
  • Michael Manwaring
http://www.thenewgraphic.com/2
http://users.design.ucla.edu/
http://www.creativereview.co.uk/
http://dave.lab6.com/

 

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